Reebok Advert featuring 50 cent- Wigley

Reebok Advert featuring 50 cent

The cinematography of the advert made the audience feel inferior to 50 cent; this may have been done to connote how superior the brand Reebok makes a person. For example a lot of low angle shorts were used.   This helped increases the whole violence scene through its division of superior and inferior, as people would want to inspire to be a superior person therefore needs to be violent like 50 cent.

This advert helps to glamorise violence through its non-diegetic and diegetic sounds. For example when the over voice says “Tell me who’d ya plan to massacre next?” and 50 cent reply to the question is him laughing. This helps to glamorise violence because firstly the word massacre means to kill brutally, so the killing helps add to the violence as it enhances the message of violence. Also the word next, connotes that 50 Cent has “killed” someone already and this wouldn’t be his first time so it helps add to the message of violence because it is showing that it is alright to repeat  kill. The diegetic sound of his laughed ads to the message of violence as it connotes to the audience that he see’s it as a joke and that he thinks it’s alright to kill, there for sending out the message that its alright to kill.

Also the mise-en-scene helps to add to the message of violence as if you look at the setting and the lighting, it is at a dark torn up, abandoned. The little use of light connotes darkness and evil. Most killings happen during the dark so this enhances the message of violence.  

Reebok may have created this advert because of its target audience which would have been teenagers. Firstly because 50 cent is a role model for a lot of teenagers and second I believe that the advert is being stereotypical in a way. This because it is linking violence to teenagers who are its target audience. Therefore the creation of this advert.

The target audience may feel intimidated by this, because it is being very stereotypical and to see their role model act in such a way, they may think that it is okay to also act in this behaviour. So the ideology may influence the target audience therefore promoting the message of violence.

I think the advert should have been banned, and was banned because it constantly sent a message of violence throughout it. This could be very influanceual to teenagers at the time. Promoting the message of knife/gun crime

Dominant/Alternative Representations- Bush

Nike
The advert was produced by Nike, a world wide company which produces products for Men, Women and Children.
In this advert the social group which appears is women.
This advert has both dominant and alternative representations. The alternative representation is the girl street/break dancing. This is alternative because we as a society normally associate this genre of dancing to boys and men, however in this advert a girl is doing it and is just as good as if a boy was to do it. This representation was a positive representation as it goes against the normal stereoptyical views of a girl. This representation was most likely chosen to sell the Nike product to girl, but it also connote equality which would show that the brand Nike is a non sexiest brand.
The audience can relate to this advert because of maybe their gender to begin with. They may feel that because a female can do dancing like that they are more equal to males. Also they could relate to advert through their interests, some girls are interested in dancing and may take it up themselfs. Another way to relate to this advert may be through their social class. Nike is a more of a middle class/ working class brand so girls may feel that they can afford the Nike products and look just as good as the girl in the advert.

Lynx
The advert was produced by Lynx deodorant, which is specifically design just for men.
This advert is a dominate representation by having lots of women following him shows the dominant ideology because it sticks to the belifs of women chasig after men. The representation of this was postive towards men but negative towards women as they are shown as a subornat group.
 

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Banned Adverts-Wigley

I believe that this advert was banned from TV because of the violence and horror it contained. This advert was for a the company Nike which is a family brand. Therefore by having such horrifying scenes it would  have scared their target audience.
Also this advert would have been shown during the day time hours, this would have meant that a younger audience would have been watching therefore frighting them.
I do think that the advert should have been banned because I felt quite scared and threatened by the advert and I don't think that the message got across, it only scared me.

This advert was banned because of it explicit language. What made the advert worse was that a young child aged at around 7-9 was using it. If this was shown on TV it would have connoted to younger children that it is ok to use this word and also as the girl picked it up from her father the young audience watching the advert would have picked the word up and started using it.
I think that this advert should have been banned because if it wasn't that would have meant younger kids would start to swear and use the language used in the advert. 

This advert was banned because of it stereotypical view on a social group. The social group being blonde's, and society view being that blond are "dumb, stupid bimbo's"
I do think the adverts should have been banned because of the way it represented the girl. After watching this people may have negative attitudes towards this particular group

Media Awards Analysis-Bush

Chainmail
by Shaurav, Nick, Raheam, Vivek-Best sound track

The reason “Chainmail” really stood out to me is because of the cinematography and camerawork that were used. One particular moment that stood out was when the killer was killing the victim, the type of camera shot that was used was a high angle shot. This type of shot made us emphasise with the victim as were we able to step into her shoes as she was about to get killed. Another type of shot that was used was a close up. This was used to force of the victims eyes. The use of this helped capture her reaction and to show the fear and terror in her eyes. A low angle shot was also used. This made the villain look superior and connoted how powerful he was.

Also the lighting and sound added the dramatic tension and fear, it also set up the mood as this type of trailer was a horror genre. It followed the codes and conventions of the genre, it fulfilled its genre expectations and kept us in suspense and did frighten.

The narrative of the trailer was seen to be non-linear because when the trailer started, a murder of someone was shown which showed disequilibrium

Every night has a thousand lies
by Bilal, Bianca and Asha- Best movie trailer

The use of black and white colouring connoted simplicity which connotes to us as the audience that the story line will be simple. However because of the use of black and white it also connotes that there is something to hide and a lot of secretary.

The different varied use of camera shots and angles allowed for the audience to engage with the trailer. For example, when the first ravelling of the villain girl “Lexi” was shown. The camera moved up towards her face. This brought out her features and made her look sexy.

The narrative starts with Todorov theory. Its starts with the three males getting set up and put into prison. We can’t fully understand the narrative because it is just a trailer but it follows his theory rather than Vladimir’s theory.

Todorov and Vladimir's theroies- Bush

Shrek

The film I am going to be analysing is “Shrek”. it is an animated comedy film. This film fits both narrative theories by Todorov and Vladimir. It is also a film which uses the linear pattern, progresses forward towards a resolution

Todorvo’s theory is divided into three parts, equilibrium, disequilibrium and the new equilibrium. Shrek starts of with its equilibrium of an ogre with the name Shrek living happily in his swamp, having fun scaring of the local humans who are trying to kill him because of what he is. He lives is an existing state of harmony.

This is soon disturbed by the disequilibrium, when Lord Farquaad forces all magical creatures into his swamp. We can tell this is going to happen as there is a build up towards it when we see Lord Fakwars troops gathering up all magical creatures and putting them into cages. This is also when Shrek meets Donkey. Also at this point of the film is when the action codes are being introduced as we know the small importance of each scene develops into the rest of the film This unfortunate event leads to a chain of events involving conflicts as Shrek goes to see Lord to get his swamped cleared, here he makes his deal with Lord to rescues the princess Fiona and bring her to him. The disequilibrium follows Shrek through out most of the film as he goes on his quest (with donkey) to save the Fiona. During his quest to bring her back we see the disequilibrium evolve as we see Shrek and Fiona start to fall in love this use of enigma codes as we don’t know what will happen with their relationship, however Shrek still hands her to Lord Farquaad and returns home to his cleared swamp. This point in the film we believe that the film will end on this sad note, that Shrek and Fiona will not be together however another turn of events and Shrek realises that he needs to tell Fiona how he feels, this realisation happens because of Donkey. This here is the use of an action code. The climax of the film is when Shrek storms in and confesses his love to Fiona, as he finishes Lord Farquaad gets angry and arrest both Fiona and Shrek. We also discover the reason Fiona didn’t want to travel at night during the journey back in the film, again we see the enigma code revelling itself; because she is an ogre herself.

The new equilibrium is followed as the dragon which was seen during the film (another enigma code) eats Lord Farquaad and the evil forces are defeated, the conflict is resolved and harmony exists once more with Shrek and Fiona getting married.

Shrek also follows Vladimir’s theory to a certain extent. His theory was co founded by looking at the roles of characters in Russian fairytales. These roles consisted of

·         The Villain

·         The Donor

·         The Helper

·         The Princess

·         The Hero

·         The Dispatcher

·         The False Hero

Shrek consist of all of the following roles of characters

·         The Villain- Lord Farquaad

·         The Donor- Donkey

·         The Helper-Donkey

·         The Princess- Princess Fiona

·         The Hero-Shrek

·         The Dispatcher- Lord

·         The False Hero

However one character plays more than one role, for example Donkey. He plays the Helper as he assists the Hero; Shrek on the quest to save the Princess; Fiona. Also Lord Farquaad is another character which consists of two roles as he is the one who send Shrek on the quest he is the Dispatcher, but also the evil villain as he tried to kill him.

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