Audeince Essay- WIGLEY

"Audiences are no longer just consumers of texts, but producers too"
To what extent is this true of the media products in your case study?

The three texts I am looking at are in the genre of fantasy drama. They are ‘The Vampire Diaries’, ‘True Blood’ and ‘Misfits’. Each of my primary text work on all three platforms, some more than others. Also each of the text have their own different gratifications  In the following essay I will be exploring how far I agree with the statement and coming to a final conclusion on whether I agree or disagree with it to what extent.

In one way I agree with this statement due to the use of User Generated Content (UGC). Each of my texts uses UGC, through the website You tube. Fans of the show upload pictures and music; they make video which makes them producers as they are creating. Also audiences are watching, rating and commenting on their videos therefore enhancing there power as producers

One way in which my three texts allow me to agree with this statement is through the emedia platform in which they each work on. Each of my text work on the emedia platform and through this platform they allow the audience to help shape what happens within the text. For example they all have websites which have registered fans and these fans are able to leave comments on the text itself. These comments can be anything, they can say if they liked the adapted storyline from the books or if they disliked them. They can suggest bits from the books the intuition should put into it and also for misfits they can suggest different power for different characters and different things they wish to see in the programs. So through this we can agree that the audience are becoming powerful in shaping the media outputs.

Hyundai Advert- WIGLEY

Media Forms:
Which advertising techniques are being used?

In the advert there are several different advertising techniques used one id the use of humour. The humour in the advert is the fact that the baby does all these different activities, like jumping out the cot, waving the keys in the air and running of. Also for example when he driving along and he see’s the man he waves to them and the man’s facial expression is funny.  These humoristic engage the audience through laughter.

Another technique used is shock tactics, for example all the things the baby does is impossible for a child his age. A baby wouldn’t be able to jump out of his cot let alone drive or surf. This technique catches the audience’s eye and makes them want to carry on watching it as it adds into the shock elements and the humour elements.

Representation
How is gender represented in this advert?

The narrative of the advert follows a patriarchal view; a male dominated area. For example it is a male who is driving throughout the advert and also he is the one surfing at the end, where as the female in the advert is picked up on the side of the road and comes later on in the advert, where as the male is there from beginning till end. Also while the male character is surfing the female is sitting to the side laughing and giggling.

Another representation of gender is through Aryan ideology. Both Genders have the blonde hair blue eyes and white skin and are within the society. This connotes the angelic children which would fit into the idea of innocence of the car.   

Institution
what is communicated about the Hyundai brand and the experience it offers?

One of the experiences that it provides is freedom. We can infer this from the different events that take place, for example the boy “escapes from the cot” which relates back to the theme of freedom. Also the open roads and wide open ocean all relate back to the theme of freedom.

Also the use of having a child shows that the company is forward thinking and futuristic due to the fact that they have a child who will soon grow up and will actually allowed to be drive, showing the reality of the real world and how the kids of today will have a car like this in the future.