Self Evaluation And Essay Next Step

Next Step: Write a conclusion and identify five spelling mistakes

In conclusion I believe the scene was created well to an extent. The only thing I would have changed would have been the editing. The background even though was blurred out it didn’t look professional.  If it was a must that the background had to be blurred out which I believe was a wise choice because of affect it has but if it was blurred out and made it look professional it would have given more of a Hollywood look.

1. Dialog= Dialogue*

2. Emphasise= Empathise*

3. Affect= Effect*

4. Languge= Language*

5. Physical= Physically*

My EBI: Basic errors and lack of a conclusion need addressing

Self Evaluation:

Attainment: Always turning up to class and doing my homework to the best standards to gain credits

Effort: 2 because sometimes, I don’t really try my best and push myself

Submission and quality of homework: 2 I hand my homework in and only but have I failed to do so in some cases

Ability to work independently: 1 I don’t normally ask for help from anyone and wait for the teacher’s response.

Quality of writing: 2 although my hand writing is quite neat my spelling is very bad.

Organisation of blog: 1 I always title my work and which teacher its for. Plus all my homework is order

Oral contributions in class: 1 if I have something to say I put my hand up and I contribute.

EBI:

1.      Always hand my work in.

2.      Work on spelling

3.      Every lesson and every piece of homework done to my best ability and handed in on time

 

New Moon Trailer- Wigley

The trailer uses different camera angles which may persuade an audience to watch the film. If the audience have seen the first film then they may understand that Bella and Edward were always shown in Low angle shot. However in this trailer the two main characters are shown in high angle shots which show that their status has changed. For example when Bella is talking to the vampires she is shown in a high angle shot which shows she inst as important. This would persuade the audience to watch the film as they would want to see such a dramatic status change. Also a mid angle shot is used a lot on Bella. This allows us to understand with her and want to understand more about her, which is another way of how the trailer anchors the audience to want to watch the film. It gives them an insight to the character.
The editing also helps anchors the audience to watch the film as the fade to black effect connotes that after the suspense create from the trailer and something is going to happen. Something bad; hence the fade to black. The trailer is full of these fade to blacks which are like cliff-hangers. This draws the audience in as they want to know what the end of the cliff-hanger is. They are left in suspense and wanting to know. Also the fade to black effect is like an away of for shadowing what will happen in the film, once again leaving the audience wanting more.

The target audience that would be attracted to this film would be females aged 12-18. This would be the film primary audience. This is because they would be attracted to the love/romance within the film, the two dominant males Jacob and Edward, some may be able to relate to Bella as they may have been in love themselves or torn between two loves. Another reason they would be the primary audience is because most of these girls would have read the books, therefore they would want to see their fantasy come to life through the film. The secondary audience would be males. They would be interested in the film because of the violence it involves. The majority of the audience will be high school students as they will be able to relate to the films and books however some adults may watch it as a form of escapism.

We can tell this is a Hollywood produced film as it has well known actors in it, which is a typical Hollywood thing. Also Hollywood wouldn’t do something unknown unless it was a completely new thing but as this is known as a well known best book. There is a lot of CGI for example when Bella is in the water and there is CGI used to create Edward. Also the storyline is typical that touches everybody and there is always the happy ending. In addition the film is a mixture of genres which appeal to a wider audience.

Assessed Easement: Eclipse Extract- Bush

Assessed Easement: Eclipse

In the extract from Eclipse there is no use of props in the scene. The effect this has is it shows that everything is real and it a very serious scene. Also the setting itself is quite calm and peaceful. It is outside in its natural essence. The use of a natural setting connotes that everything happening is pure and meaning full. As an audience we are able to really concentrate on the two characters and their dialog. As the audience is not distracted by other objects and the surroundings they are able to concentrate on the facial expressions and body language the actors use. Their facial expressions are very passionate and intense. Jacob’s facial expressions are quite strong and stern which emphases that he is being very serious about what he is saying. It affects the audience as they taken back by the effect of which Bella has on him. Also they start to sympathies with Jacob because they begin to feel sorry for him and his facial expressions clearly show his pain at some points. In addition his body language is uptight and tense which is related to facial expressions. Through this we are able to make out he is quite uncomfortable and in pain. The audience is able to emphasise with him are drawn into the scene a lot more.
Bella has the same type of facial expression and body language but she looks as if she in pain. She quite upset and very closed up with her hands in her pockets. The audience are connote from this she is quite weak and fragile because she is portrayed in her stance.  

In the scene there is a great deal of close up shots used. The affect a close up shot has is it allows the audience to clearly see the emotions of the characters and its emphases them. Also through the conversation between Bella and Jacob there is a constant use of shot reverse shot. This lets the audience know who is looking, what they are looking at and their reaction after seeing it and because Jacob is giving a very deep meaning full speech to Bella its shows her reaction to his love for her. Also it gives the audience the sense of how much Jacob means what he is saying and they are able to relate to him because some may have gone through his position at some point as most of the target audience watching would be teenage who have been through heart ach and hard relationships.
Another use of camera is the camera movement of the pan. This is used in the beginning of the scene. This effect allows the audience to follow the characters to the lead up to there stand still. It makes the audience feel as if they are physical walking with the characters and it shows the setting to emphasis length.

The sound used in the scene comes in when Jacob starts to make his speech about his love. It starts off quite and as he becomes more and more meaningful and deeper into his confession to Bella the non diegetic sound increases. The affect the increasing sound has is it causes tension as it gives the scene the non-diegetic is leading up to something which is his surprise kiss. It is parallel to the scene as it is quite emotional. This affects the audience as the sound creates a sad tense atmosphere which makes the audience feel more involved and connected to Jacob.

The lighting used in this scene is all high-key. The effect appears more realistic and connotes with the feelings of love, because love is quite a happy feeling. The light also connotes relief and Jacob is getting his emotions out and it’s like a big weight has been lifted from him, but its still causing him pain. The contrast between light and dark is much less pronounced. The affect this has on the audience is that they are able to see everything clearer than if it was in a darker place. Also it just sets the scene as this is very emotional scene.

There is very little use of editing in this scene. This allows a natural following of the scene and it allows the audience to feel as if their not missing anything or as if the scene hasn’t been tampered with. However when the conversation is talking place and the shot reverse shot are happening, setting in the background in blurred out. This affect connotes that nothing is important at this moment in time. It allows the audience to focus on the characters and their conversation.

London to Brighton-Wigley

1.      How does the trailer use media language to establish the films genre?

One way the trailer uses media language to establish the films genre is though the sound. High tempo music is used, this relates with the fast editing and quick camera shots and helps to relate to genre of thriller because of the fast passé in which things are going. Also the diegetic sound of the gun shot at the end makes the audience jump, which is a big feature of a thriller. Also the use of the piano at the beginning is quite sad and slow which would create sympathy from the audience which would relate to another code and convention that the genre drama uses.

Another genre that is represented in this trailer is drama. This is done through the types of camera shots. For example the use of close-up shots are used throughout. It adds to the genre of drama because it focuses on the facial expressions and shows the emotions of the characters which is all sad and frightened which you would normally get in dramas. Another very good shot was the use of a wide shot. The wide shot showed the relationship between the different characters for example when are walking into the hotel. The little girls face is frightened and quite scared. This connotes she is unaware of her surroundings and also doesn’t know what’s going on.

One other way media language helps establish the genre of the trailer is the review extracts. The review extracts mention drama and thriller. Therefore giving the audience some sense of what the film will be about.

The lighting also helps to establish the genre of the trailer. The type of lighting used is low key lighting and is all quite dull and dark. The darkness connotes “sinister” events which we as an audience expect from the genres thriller and drama.

2.      How is gender represented in the trailer?

Both of genders are presented as total opposites of each other; they contrast with each other. The females are presented as the weak, inferior gender, whereas the males are represented as powerful and superior. An example of this is the shot of the male leading both females into the hotel room. He is in front of them connoting that he is more important than them and that he is the leader, the boss. Also the male characters are shown as dangerous people. The scene when he is holding back the little female character connotes that males are the ones in charge, they are the dominant ones. Also there is a scene shot of a male figure holding a gun to the camera. The shot is a low angle shot and the use of this is it emphases on the power of the male. Also the gun connotes that he is evil and dangerous.

The women are presented as sex objects and weak people through the way they are dressed and how the male characters always have them under control, and they are shown to be sexually promiscuous (prostitutes). They are also shown as desperate as the female was sitting on the streets with a cup in her hand connoting she isn’t rich and that she’ll do anything for money.

3.      In what ways is the film London to Brighton typical of a low budget British film?

We can tell that it is a low budget film because of the use of unknown actors. The actors and actresses used in this film are unfamiliar and the audience will not be able to recognise them. This means that the film makers didn’t have enough money to hire well known actors that the audience can relate to.

Another way to tell is the setting. The setting/ location didn’t have to be made from scratch or hired out. It was local public toilets and the streets. This shows not money was put into the setting and locations as they are slum areas, rundown locations. It is a natural setting. However this setting was perfect for the film as it help to set the scene of the films story line.

Furthermore the costumes and make-up are quite simple and ordinary. If it was a high budget film you would see more glamorous suits and dress that they wear but in the film everything is kept to a minimum.

In addition the story line itself gives it away that the film is of a low budget. A Hollywood film wouldn’t create such a realistic film, they would glamorise everything. For example; instead of showing prostitutes as ugly weak women. Hollywood would show them as beautiful, sexy women, with extremely gorgeous clothing, with perfect hair and make-up. They wouldn’t create a film which some audience may not like. They would have a lot more to lose, whereas a low budget British film doesn’t have much to lose so they are able to take the risk of making this type of film.

Cinematograpghy-Bush

 In this extract from Fashion Fantasy we can see from the cinematographic back in those days wasn't as developed as it is today. When there is a change in scenery or just a general chance, it isn't done very smoothly. It jumps from one shot to another. However there is a variety of camera shots used, for example when the lady character is walking along the road and the over voice says "Perhaps there will be a bus passing soon" there is a long shot of her and the empty road. It is used to create irony to show that its an empty road and the bus wont be coming. Other shots it uses is Close ups and the most frequent use of the medium shot.The editing however is pretty good for the time. For example when the lady falls asleep and her ghost comes out of her, this effect is quite powerful because it is truly a realistic object in the scene that would shock the audience because they wouldn't have been used to such effects  because they wouldn't be constantly used in films



The close up shot of his hands shaking had the effect of showing how emotional he is and the shaking of the hands connotes that he is either scared or cold. Both connotation are bad ones and relate to something unhappy. Also the close ups of the soldiers faces are effective as they help to show the emotions of each individual solider, we see that  each one has the same sort of facial expression which connotes that they are all feeling the same, scared frightened cold, also the camera movement that is used is panning as it helps to shows the faces clearly and slowly.
Another very goo tecquinie used is there is a lot of use of point of view shots. This is effective as it allows the audience to see from the point of view from the soldiers putting them in their shoes and making them become more involved with the film and allows them to feel the experience for themselves.

 

This is the first still image I found. This is an big close up camera shot, the effect this has is it shows the audience that the person is really focusing and that its a really small hole that they are looking through as it shows only the light on the eye. Also if we knew the film well, the close up allows us to tell who the character is because we cant really tell because they are in the dark.

This is a long shot and a low angle shot. This is effective because it shows the character as a much higher and superior status. Its shows he is powerful and that the others are below him. Also through the long shot we as an audience are able to see his stance which is quite tall and confident showing he is really quite an important person.

This is a long shot camera angle. It allows us to see a full view of the setting and it helps to emphases the horror and scariness of the house. Its also allows us to see how grand and big the house is and this connotes that the person who owns it is quite a powerful and rich

Contrapuntal and Parallel Music Video-Bush

Film Distribution- Wigley

 What is Film Distribution?

Film distribution is the process which a movie goes through to make it visible for the audiences. This can be done through releasing in the cinema's, go straight to DVD/ Blue-ray or a TV release. 

There are three main ways in which a movie can be released. There is the standard release, this process would include the film being released first in cinema viewings only, after 16 weeks it will be released on to DVD/ Blue-ray. After two years the film may be shown on TV. This process is what most films go through.

The second type of release is called a simultaneous release A simultaneous release takes place when a movie is made available on many media for example cinema, DVD, Internet at the same time or with very little difference in timing.

The last way of releasing a movie is straight- to video release. This  release happens when a movie is released on DVD without being released in cinemas first

Film Path

• Someone has an idea for a movie.
  
• They create an pitch and use it to promote their idea to an panel of producer.
• A studio or independent investor decides to buy rights to the film. 
• A story bored is made.
  
• Auditions are held ad the actors are chosen to play the parts in the movie.
• Rehearsals take place.
  
• Setting and locations are picked or made.
• Film is started 
• The finished product is sent to the editing area to be edited and if needed special effects are added.
• The film is made.
• The film is sent to a studio and they make a licensing agreement with a distribution company.
• The distribution company says how many copies of the film to make.
• The distribution company shows the movie  to people who are willing to buy the movie representing the theaters.
• The buyers negotiate with the distribution company on which movies they wish to lease and the terms of the lease agreement. 
• The film makers advertise the movies release. 
• The movie is sent to cinemas before the release date
• A premier is held (first showing of the movie)
• The film is shown for a period of time 
• We buy tickets to watch the film
• The film comes out on DVD six months late 

Horizontal Integration

When any company buys the competitor of the company or merge it called horizontal integration.

Examples include: Dell, Intel, Toshiba

 

Vertical IntegrationForm of business organization in which all stages of production of a good, from the acquisition of raw materials to the retailing of the final product, are controlled by one company

Examples include: Sony Ericsson

Film Noir- Bush

Research on Film Noir

Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas  particularly those that emphasize cynical attitudes and sexual motivations. Film noir had a distinct style, with shadow-filled low-key lighting. Night ruled in film noir, the shadow more important than the light. To get a good shadow, you need a small intense light. This is called hard light. You can create hard light with a small, very intense lighting fixture. Film noir uses more light to get solid crisp blacks and stark whites. These films were mainly made in the US and Germany around the time of the depression. Which was a time of poverty, crime which a lot of these film include in them.

Still Image

This picture uses flier light the uses of using this is it helps to soften the shadow and makes the picture more clear. It allows the audience to see clearly whats going on in the picture without the mess of the shadows getting in the way. Also I believe that there is use of top lighting, the use of this allows us to see the features of the characters and pick out certain details of them. For example the use of the props the gun in the female characterss hand. You wouldn't have normally seen it but because of the lighting it cast a light shadow over her hand and we see it, its done very discretely, this effect makes us sense she is the fem fetal. Also the fact that woman's face is half in the dark we can connote from this that she has a evil/ dark side. Also the fact  that half her face is in the life we can connote that she was seen by other characters as an innocent/ loving woman's

Short Extract

The use of low key lighting connotes mystery. Its a really busy setting and background in the dark, at night which is actually quite bazaar because you would expect people to be in their homes and asleep. The dark lighting on the police officers connotes they aren't to be trusted and that the fact that no one is listening to them connotes that the police have no control over this place . At the end we see a car that been lit on fire and thrown to the ground. The lighting around this is all dark and the only light we get is from the fire that's from the car. I believe a lot of top lighting is used to because a lot shadow can be seen around the areas. This connotes a lot of mystery and secrecy

Mise-En-Scene: Bush

The distinctive still image i found was a movie poster of a film called Alma. The mise- en- scene suggest to us serval different things. The setting as you can see has snow around it, suggest that the film will be set in a cold area. From the poster we can see the setting is outside because of the pavment crubs, however the girl seems to be writing on a black borad which would only be found in classrooms. This connotes other settings in the film. Also the snow also connotes to us coldness, which connotes lonelyness. This tells the audience that the film is going to have themes of sadness and isolation.

 Also the type of clothing (Costume) that the girl in the poster is waaring, suggests this because we would only asociate these clothing with wintriness.

The chacaters pose is turned against the audience, so we can not see her face. This connotes serectcy and conntes to the audience that there is more to this little girl, therefore it is a way of achoring the audience into watching the film.

The lighting on the poster is quite dark and dull. This creates the an intense atmosphere and creates suspense, also it connotes the mystery in the film.

In this scene of Harry Potter and the Deathly Hallows the lighting is extremely dark and there is very little light apart from the fire in the back ground. This has been done so a bad, intense atmosphere. Its is done because this is a meeting between the villain of the film and his follows to show that it is a very important meeting and the fact that they are planning something evil. Also the connotations of darkness mostly negative. Darkness is associated with power, elegance, formality, death, evil, and mystery, which all so these qualities are found in the villain.

Between the second 0.03 to 0.15 the fair place can be seen, with a lit fire. The fire connotes war, danger, pain.  So the fire is able to emphase the villain and his follows personalities, also it gives a scary image about the scene.

The costumes that the actors are wearing are all black. The connotations of black are death and evil. Also because they are all wearing the same it shows that they are together, an untied front, even though it’s an evil one.

 

Movie posters Evalutation and Compaersion

Inception

Firstly, the title of the movie is the biggest font on the page and is in red. This makes it stand out more and it is clear that this is what the movie is. Also the word inception relates to lying cheating, these words also relate to death because the action could lead to a persons death. For example cheating a person or being deceitful to them could be small factors that may lead to their death. Therefore the word Inception connotes with death. What adds to the effect even more so is the colour red of the font. Red connotes with death, blood, and suffering. Therefore the title connote to the audience that the film will have a lot of lying in it and suffering.  However the red also connotes love and romance, so we can infer from this that there will be some sort of romance in the film.
The tag line under the title “from the directors of the dark knight” anchors the audience in more because the film “The Dark Knight” was a really high class, top quality film so the audience know that this film would be the same type of quality.
Also at top of the poster the actors name is shown “Leonardo Dicaprio” The use of this also anchors the audience as this actor is a well known actor who has won many awards for his work, because he is one of the greatest actors of our time.
The image of the man standing alone in water connotes to us that he will be on his own through this film and that he is secretive because he doesn’t let anyone in. Also he is holding a gun; the use of the prop connotes violence and death in the film, which would link back to the connotation about the title. The fact that he is standing in water connotes that he will be “drowned” in problems. The waterlooks quite violent as well, not the normal calm still water. This relates with the whole violence theme of the film.
The image itself is quite dark. The lighting used is actually quite dark. This connotes evil and danger, so it also adds to the theme of problem. Also the darkness represents loneliness which links back to the image of the man stand alone.
However towards the back of the poster it gets light and a lot brighter. This connotes happiness and after all the problems in the beginning (The darkness was at the beginning so we assume the problem would come first) there is a solution.

Peter Pan

The image its self has a lot of things going on. Firstly the two characters “Peter Pan” and “Wendy” are the biggest images on the poster. This connotes to us that they are the most important and the main. Also their position they are in is as if they are looking down at the rest of the poster, which is filled with many other different things. This implies the movie will be pack with a lot of things going on in it, which connotes to the theme of adventure. Also peter pans facial expression is in shock which implies there would be a lot of surprises in the movie.
Also the lighting used connotes the good and evilness in the movie. On the right hand side you have the “good guys”. We can tell this because that side is brighter than the left. Also because Peters face is in the light it connotes he is the “hero”. However on the left you have the “evil guys” We can tell this because firstly, their side is in the dark, and darkness connotes evil, dangers and frightening. Also Captain hooks expression is quite evil, with his evil smirk which connotes that he is an evil villain.  Also he is right next to the pirate ship which has a pirate flag on it, and we normally associate that with evil and dark people.
The brightest part of the movie poster is in the idle this connotes that the will be a feeling of happiness and because the darkness and light connotes good and bad, there’s a sense of good trumping over evil.

Inception vs. Peter Pan

Both poster are equally good as each other because they are of different genres so they present there movies well. However Inception gives more of the storyline away and has better use of lighting and editing. Although this is good as it gives the audience an idea of what to accept, some may argy at the fact that it gives too much away. Peter Pan on the other hand has a lot going on.

Media Ownershhip Reaserch Task- Wigley

Media texts are profit motivated. Consider this in the light of TV news. What issues does this raise?

Media texts are often thought to be over exaggerated, this is because it is entertaining to the audience and it makes them want to watch it more. Media texts aims are to get the highest amount of views. Also they would want to gain control our minds, by this I mean our views on the social and political views. This could be one issue as people will start to believe what the media text say and start going against the right views of the world.

Which media companies do you think could be accused of having to much power and control in our society?

Advertising companies are accused to have to much power as they influence to do things such as buy products or vote for our government (during elections). Also most advertising companies use propaganda which is a form of false advertising therefore putting false views in the audience’s minds. Another example would be the UK government. They publish things about the wars around the world and only tell us what we need to hear for example about the British soldiers. Therefore manipulating the way we think things are going on in the other countries.

Media Trip Notes- Bush

Lecture one
Why do pee talk such rubbish about media studies?

Homer simpsons- parents accuse schools of dumbing down English by showing the simpsons during class time. They are protesting against it and want children to stop learning the Simpsons in media and start to learn more Shakespeare.

Torries say that media is seen as a soft subject and most universities today do not consider it to be a worthy subject- media studies is blacklist by top universities like UCL, LSC, Oxford, Cambridge.

Media studies is accused of encouraging children from a comprehensive schools that they will do well in their other subjects and gives them false hope.

Media studies is a Mickey mouse subject.
Media studies won't get you any decent jobs.


The reality is media studies is an academic subject and is taught at some very top universities, which are quite hard to get into.
Frank leavis suggest to study media and was the one who made it into a real subject.

USA- Media gives audience bad ideas- by not teaching it, we will be saving kids from violence, tobacco, alcohol, sex and obesity.
Teaching the kids about these things will scare them into not doing it- what people believe.
Lecture two
Online media- convergenceWeb2.0- Internet let's us share

Books die out within 15 years time. People would want them around but the industry wouldn't be able to provide them because of the lack of money.

We live in a transmedia environment.

Books to read
David Gaunthett
Sonia Livingston
David Buckingham
Graemu Turner
Dan Gillmore

Read the ideas
Pick examples
Apply the reading to the examples
Weight up both sides of the debate
Develop an informed academic view

Lecture threePerfecting your work

Key words Research and planning
Blogging and evidence
Ideas and feedback
Logistic equipment and production

Research
-Really look at real examples.
- Keep all evidence of all your research.
- Research every single convention, audience institution

Planning
- Plan for all eventualities: what could possibly go wrong.
- Recored all your planning visuals
- Show the process of you journey

Blogging
- A blog allows you to link to examples

Evidence
- Storyborad animation

Ideas - Keep it simple
- Have a workable concept with realist plan
- Try the 25 word pitch of the lift pitch

Feedback
- At all stages from everyone
- Keep records
- take notice and response

Logistics
- People, place, props, costumes,
-Rehearse and prepare
-Have contact details for all invalid
-Get it done

Equipment
-Practice with what you have

Production-Always shoot extra
-Start with the big picture
-Organise your material before editing

Reebok Advert featuring 50 cent- Wigley

Reebok Advert featuring 50 cent

The cinematography of the advert made the audience feel inferior to 50 cent; this may have been done to connote how superior the brand Reebok makes a person. For example a lot of low angle shorts were used.   This helped increases the whole violence scene through its division of superior and inferior, as people would want to inspire to be a superior person therefore needs to be violent like 50 cent.

This advert helps to glamorise violence through its non-diegetic and diegetic sounds. For example when the over voice says “Tell me who’d ya plan to massacre next?” and 50 cent reply to the question is him laughing. This helps to glamorise violence because firstly the word massacre means to kill brutally, so the killing helps add to the violence as it enhances the message of violence. Also the word next, connotes that 50 Cent has “killed” someone already and this wouldn’t be his first time so it helps add to the message of violence because it is showing that it is alright to repeat  kill. The diegetic sound of his laughed ads to the message of violence as it connotes to the audience that he see’s it as a joke and that he thinks it’s alright to kill, there for sending out the message that its alright to kill.

Also the mise-en-scene helps to add to the message of violence as if you look at the setting and the lighting, it is at a dark torn up, abandoned. The little use of light connotes darkness and evil. Most killings happen during the dark so this enhances the message of violence.  

Reebok may have created this advert because of its target audience which would have been teenagers. Firstly because 50 cent is a role model for a lot of teenagers and second I believe that the advert is being stereotypical in a way. This because it is linking violence to teenagers who are its target audience. Therefore the creation of this advert.

The target audience may feel intimidated by this, because it is being very stereotypical and to see their role model act in such a way, they may think that it is okay to also act in this behaviour. So the ideology may influence the target audience therefore promoting the message of violence.

I think the advert should have been banned, and was banned because it constantly sent a message of violence throughout it. This could be very influanceual to teenagers at the time. Promoting the message of knife/gun crime

Dominant/Alternative Representations- Bush

Nike
The advert was produced by Nike, a world wide company which produces products for Men, Women and Children.
In this advert the social group which appears is women.
This advert has both dominant and alternative representations. The alternative representation is the girl street/break dancing. This is alternative because we as a society normally associate this genre of dancing to boys and men, however in this advert a girl is doing it and is just as good as if a boy was to do it. This representation was a positive representation as it goes against the normal stereoptyical views of a girl. This representation was most likely chosen to sell the Nike product to girl, but it also connote equality which would show that the brand Nike is a non sexiest brand.
The audience can relate to this advert because of maybe their gender to begin with. They may feel that because a female can do dancing like that they are more equal to males. Also they could relate to advert through their interests, some girls are interested in dancing and may take it up themselfs. Another way to relate to this advert may be through their social class. Nike is a more of a middle class/ working class brand so girls may feel that they can afford the Nike products and look just as good as the girl in the advert.

Lynx
The advert was produced by Lynx deodorant, which is specifically design just for men.
This advert is a dominate representation by having lots of women following him shows the dominant ideology because it sticks to the belifs of women chasig after men. The representation of this was postive towards men but negative towards women as they are shown as a subornat group.
 

My blog- Bush

http://sitalchachacha.blogspot.com/ CREATED BY RABIA

Banned Adverts-Wigley

I believe that this advert was banned from TV because of the violence and horror it contained. This advert was for a the company Nike which is a family brand. Therefore by having such horrifying scenes it would  have scared their target audience.
Also this advert would have been shown during the day time hours, this would have meant that a younger audience would have been watching therefore frighting them.
I do think that the advert should have been banned because I felt quite scared and threatened by the advert and I don't think that the message got across, it only scared me.

This advert was banned because of it explicit language. What made the advert worse was that a young child aged at around 7-9 was using it. If this was shown on TV it would have connoted to younger children that it is ok to use this word and also as the girl picked it up from her father the young audience watching the advert would have picked the word up and started using it.
I think that this advert should have been banned because if it wasn't that would have meant younger kids would start to swear and use the language used in the advert. 

This advert was banned because of it stereotypical view on a social group. The social group being blonde's, and society view being that blond are "dumb, stupid bimbo's"
I do think the adverts should have been banned because of the way it represented the girl. After watching this people may have negative attitudes towards this particular group

Media Awards Analysis-Bush

Chainmail
by Shaurav, Nick, Raheam, Vivek-Best sound track

The reason “Chainmail” really stood out to me is because of the cinematography and camerawork that were used. One particular moment that stood out was when the killer was killing the victim, the type of camera shot that was used was a high angle shot. This type of shot made us emphasise with the victim as were we able to step into her shoes as she was about to get killed. Another type of shot that was used was a close up. This was used to force of the victims eyes. The use of this helped capture her reaction and to show the fear and terror in her eyes. A low angle shot was also used. This made the villain look superior and connoted how powerful he was.

Also the lighting and sound added the dramatic tension and fear, it also set up the mood as this type of trailer was a horror genre. It followed the codes and conventions of the genre, it fulfilled its genre expectations and kept us in suspense and did frighten.

The narrative of the trailer was seen to be non-linear because when the trailer started, a murder of someone was shown which showed disequilibrium

Every night has a thousand lies
by Bilal, Bianca and Asha- Best movie trailer

The use of black and white colouring connoted simplicity which connotes to us as the audience that the story line will be simple. However because of the use of black and white it also connotes that there is something to hide and a lot of secretary.

The different varied use of camera shots and angles allowed for the audience to engage with the trailer. For example, when the first ravelling of the villain girl “Lexi” was shown. The camera moved up towards her face. This brought out her features and made her look sexy.

The narrative starts with Todorov theory. Its starts with the three males getting set up and put into prison. We can’t fully understand the narrative because it is just a trailer but it follows his theory rather than Vladimir’s theory.

Todorov and Vladimir's theroies- Bush

Shrek

The film I am going to be analysing is “Shrek”. it is an animated comedy film. This film fits both narrative theories by Todorov and Vladimir. It is also a film which uses the linear pattern, progresses forward towards a resolution

Todorvo’s theory is divided into three parts, equilibrium, disequilibrium and the new equilibrium. Shrek starts of with its equilibrium of an ogre with the name Shrek living happily in his swamp, having fun scaring of the local humans who are trying to kill him because of what he is. He lives is an existing state of harmony.

This is soon disturbed by the disequilibrium, when Lord Farquaad forces all magical creatures into his swamp. We can tell this is going to happen as there is a build up towards it when we see Lord Fakwars troops gathering up all magical creatures and putting them into cages. This is also when Shrek meets Donkey. Also at this point of the film is when the action codes are being introduced as we know the small importance of each scene develops into the rest of the film This unfortunate event leads to a chain of events involving conflicts as Shrek goes to see Lord to get his swamped cleared, here he makes his deal with Lord to rescues the princess Fiona and bring her to him. The disequilibrium follows Shrek through out most of the film as he goes on his quest (with donkey) to save the Fiona. During his quest to bring her back we see the disequilibrium evolve as we see Shrek and Fiona start to fall in love this use of enigma codes as we don’t know what will happen with their relationship, however Shrek still hands her to Lord Farquaad and returns home to his cleared swamp. This point in the film we believe that the film will end on this sad note, that Shrek and Fiona will not be together however another turn of events and Shrek realises that he needs to tell Fiona how he feels, this realisation happens because of Donkey. This here is the use of an action code. The climax of the film is when Shrek storms in and confesses his love to Fiona, as he finishes Lord Farquaad gets angry and arrest both Fiona and Shrek. We also discover the reason Fiona didn’t want to travel at night during the journey back in the film, again we see the enigma code revelling itself; because she is an ogre herself.

The new equilibrium is followed as the dragon which was seen during the film (another enigma code) eats Lord Farquaad and the evil forces are defeated, the conflict is resolved and harmony exists once more with Shrek and Fiona getting married.

Shrek also follows Vladimir’s theory to a certain extent. His theory was co founded by looking at the roles of characters in Russian fairytales. These roles consisted of

·         The Villain

·         The Donor

·         The Helper

·         The Princess

·         The Hero

·         The Dispatcher

·         The False Hero

Shrek consist of all of the following roles of characters

·         The Villain- Lord Farquaad

·         The Donor- Donkey

·         The Helper-Donkey

·         The Princess- Princess Fiona

·         The Hero-Shrek

·         The Dispatcher- Lord

·         The False Hero

However one character plays more than one role, for example Donkey. He plays the Helper as he assists the Hero; Shrek on the quest to save the Princess; Fiona. Also Lord Farquaad is another character which consists of two roles as he is the one who send Shrek on the quest he is the Dispatcher, but also the evil villain as he tried to kill him.

6 key facts about the web page- Wigley

1.       Americans have access to: 1,000,000,000,000 WebPages

65,000 iPhone apps

10,500 radio stations

5,500 magazines

200+cable tv networks

2.       There are 240,000,000 tv’s in the U.S

3.       Print circulation

Newspaper circulation is down 7 million over the 25 years.

4.       It now features over 13 million articles in more than 200 language

5.       93% of U.S adults own a cell phone

6.       The computer in your cell phone today is a million times cheaper and a thousand times more powerful.

Print Advert Analysis- Bush

I found my advert in a men’s health magazine called “Men’s Health”. The advert is by the world wide shop “Next” and is for men’s clothing. This advert was pout into this magazine because of its target audience, as they are aiming this advert at a male audience, for their primary audience. Firstly I am going to talk about the colour of the advert. The background is mainly a white colour even though there are buildings in the back. This white connotes a peaceful, more relaxed mood. This connects to the reader that men are more stressed and worried so by wearing the clothes offered by Next they will feel more comfortable and more relaxed. The only text on the advert is the shops name; it is in a bright red colour and is the thing that stands out from everything else. The rest of the colours in the advert are calm, relaxing colours where as this red is jumping out at the reader. This effect helps the reader know straight away that the advert is by Next. So even if they didn’t see the whole advert while flicking through, they maybe a Next fan and just stop to look at the advert.

The picture is framed so that the background is blurry and that the subject is clear. This connotes that the only thing that is important is the subject and his clothes. Everything else is normal and that the clothes bring and unique characteristic. This editing has been done so it draws out the attention of the main subject of the photograph which is the clothes.

The shop name writing is the only font on the image. The size of the font takes up most of the bottom part of the photograph. This helps notice the shops name. So people realise the quality of the clothes straight away as Next is a big company.

The type of shot taken is a median shot. We can see half of the subject’s body and most of the background. This cinematography is effective because its shows off the clothes, which is what the advert is trying to do. It gives a clear view of the clothes and is more productive as the audience can see the clothes properly.

The subject of the photograph is the young aged man wearing the stylish clothes sold by Next. The reason of using the young aged man is because he is the type of audience Next want to promote their clothes to; Young middle aged men 21-30 years.

The photograph seems to be taken in a local town. The setting that has been chosen for the photograph connotes that you don’t have to be rich to buy clothes from Next. You can be from a small town, and still look like your from a higher class without spend that much.

The atmosphere and mood are affected by the lighting. It makes the setting seem more relaxed and stress free. Also the back light in the background making the main subject of the picture stand out more and making him seem the most important thing on the page. However the key light is on the model emphasising him more.

The model in the photograph is standing slightly sloughed and calm. This connotes to the audience that the clothes are comfortable and soft. This would make them want to buy it more.  The model is facing towards us but looking in a different direction, this allows him to show off his clothes but look less arrogant.