Media Trip Notes- Bush

Lecture one
Why do pee talk such rubbish about media studies?

Homer simpsons- parents accuse schools of dumbing down English by showing the simpsons during class time. They are protesting against it and want children to stop learning the Simpsons in media and start to learn more Shakespeare.

Torries say that media is seen as a soft subject and most universities today do not consider it to be a worthy subject- media studies is blacklist by top universities like UCL, LSC, Oxford, Cambridge.

Media studies is accused of encouraging children from a comprehensive schools that they will do well in their other subjects and gives them false hope.

Media studies is a Mickey mouse subject.
Media studies won't get you any decent jobs.


The reality is media studies is an academic subject and is taught at some very top universities, which are quite hard to get into.
Frank leavis suggest to study media and was the one who made it into a real subject.

USA- Media gives audience bad ideas- by not teaching it, we will be saving kids from violence, tobacco, alcohol, sex and obesity.
Teaching the kids about these things will scare them into not doing it- what people believe.
Lecture two
Online media- convergenceWeb2.0- Internet let's us share

Books die out within 15 years time. People would want them around but the industry wouldn't be able to provide them because of the lack of money.

We live in a transmedia environment.

Books to read
David Gaunthett
Sonia Livingston
David Buckingham
Graemu Turner
Dan Gillmore

Read the ideas
Pick examples
Apply the reading to the examples
Weight up both sides of the debate
Develop an informed academic view

Lecture threePerfecting your work

Key words Research and planning
Blogging and evidence
Ideas and feedback
Logistic equipment and production

Research
-Really look at real examples.
- Keep all evidence of all your research.
- Research every single convention, audience institution

Planning
- Plan for all eventualities: what could possibly go wrong.
- Recored all your planning visuals
- Show the process of you journey

Blogging
- A blog allows you to link to examples

Evidence
- Storyborad animation

Ideas - Keep it simple
- Have a workable concept with realist plan
- Try the 25 word pitch of the lift pitch

Feedback
- At all stages from everyone
- Keep records
- take notice and response

Logistics
- People, place, props, costumes,
-Rehearse and prepare
-Have contact details for all invalid
-Get it done

Equipment
-Practice with what you have

Production-Always shoot extra
-Start with the big picture
-Organise your material before editing