New Moon Trailer- Wigley

The trailer uses different camera angles which may persuade an audience to watch the film. If the audience have seen the first film then they may understand that Bella and Edward were always shown in Low angle shot. However in this trailer the two main characters are shown in high angle shots which show that their status has changed. For example when Bella is talking to the vampires she is shown in a high angle shot which shows she inst as important. This would persuade the audience to watch the film as they would want to see such a dramatic status change. Also a mid angle shot is used a lot on Bella. This allows us to understand with her and want to understand more about her, which is another way of how the trailer anchors the audience to want to watch the film. It gives them an insight to the character.
The editing also helps anchors the audience to watch the film as the fade to black effect connotes that after the suspense create from the trailer and something is going to happen. Something bad; hence the fade to black. The trailer is full of these fade to blacks which are like cliff-hangers. This draws the audience in as they want to know what the end of the cliff-hanger is. They are left in suspense and wanting to know. Also the fade to black effect is like an away of for shadowing what will happen in the film, once again leaving the audience wanting more.

The target audience that would be attracted to this film would be females aged 12-18. This would be the film primary audience. This is because they would be attracted to the love/romance within the film, the two dominant males Jacob and Edward, some may be able to relate to Bella as they may have been in love themselves or torn between two loves. Another reason they would be the primary audience is because most of these girls would have read the books, therefore they would want to see their fantasy come to life through the film. The secondary audience would be males. They would be interested in the film because of the violence it involves. The majority of the audience will be high school students as they will be able to relate to the films and books however some adults may watch it as a form of escapism.

We can tell this is a Hollywood produced film as it has well known actors in it, which is a typical Hollywood thing. Also Hollywood wouldn’t do something unknown unless it was a completely new thing but as this is known as a well known best book. There is a lot of CGI for example when Bella is in the water and there is CGI used to create Edward. Also the storyline is typical that touches everybody and there is always the happy ending. In addition the film is a mixture of genres which appeal to a wider audience.