Dominant/Alternative Representations- Bush

Nike
The advert was produced by Nike, a world wide company which produces products for Men, Women and Children.
In this advert the social group which appears is women.
This advert has both dominant and alternative representations. The alternative representation is the girl street/break dancing. This is alternative because we as a society normally associate this genre of dancing to boys and men, however in this advert a girl is doing it and is just as good as if a boy was to do it. This representation was a positive representation as it goes against the normal stereoptyical views of a girl. This representation was most likely chosen to sell the Nike product to girl, but it also connote equality which would show that the brand Nike is a non sexiest brand.
The audience can relate to this advert because of maybe their gender to begin with. They may feel that because a female can do dancing like that they are more equal to males. Also they could relate to advert through their interests, some girls are interested in dancing and may take it up themselfs. Another way to relate to this advert may be through their social class. Nike is a more of a middle class/ working class brand so girls may feel that they can afford the Nike products and look just as good as the girl in the advert.

Lynx
The advert was produced by Lynx deodorant, which is specifically design just for men.
This advert is a dominate representation by having lots of women following him shows the dominant ideology because it sticks to the belifs of women chasig after men. The representation of this was postive towards men but negative towards women as they are shown as a subornat group.